Ajabu Africa News

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Author, Mahugu Nuthu. PIC BY COURTESY

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By Harrison Maina

Posted:

Mar,27-2015 21:27:15

The unique, trail blazing index is an easy tool that one can use to assess the amount of biases working together to limit their upward mobility.
Written by Mahugu Nuthu, a Kenyan born risk management researcher based in Kansas City, Missouri, the bookis a personal finance non-fiction that reads like a thriller. It integrates non-financial aspects of real life situations to the mainstream personal finance concepts in way it has never been done before.

Speaking to Ajabu Africa News via a telephone interview, Nuthu said that many people from virtually all parts and cultures of the world find themselves struggling at one time or the other with multiple biases in their lives that make it difficult or impossible to achieve financial success in life.

According to excerpts from the book, the index is organized in a Potential Social Exclusion Risk (PSER) base containing 40 classes (categories) of various biases that were admitted into the index as having great potential of excluding people from succeeding in a certain given environment.

Each bias class is then organized into a scale of 10 points which makes the total score 400, lending it the name extension of PSER 400.

Using many creative real life experiences, the exciting book makes it easy and convenient for a reader to jump around to the topics that may interest them, with every reader literally finding themselves in the book based on biases that they have experienced in the past or may be currently enduring.

With the help of well defined and easy to read charts in the book, readers can easily calculate their individual scores against the PSER400 BIAS INDEX.

The book asserts that a within each human being lies a “secret capsule of talent” that many times remains unexploited due to many factors( biases) that exclude a person from displaying and using this talent for financial well being.

“In simple terms you are answering three questions? What do you have going against you? What do you have going for you? What can you do to improve your odds of success? The Nuthology Bias index assists you to start answering these questions,” reads a promotional quote from the books website.

Unfortunately, Nuthu said, most of these biases are born out of stereotypes, but their effects are devastating to most people with scars of unnecessary struggles evident throughout life.

“Biases can be based on a wide range of factors including your geographical area, your social class, your race, your physical attributes, education level, accent , or even the month of the year you were born, depending on your culture!.

“Some people are able to understand these biases and how to overcome them, either with the help of financial advisors or organically all by themselves,” he clarified.

However, according to the researcher, majority people in the world remain oblivious to multiple biases stacking up against them at every stage of life.

“They do not understand why they work so hard but don’t seem to make any significant progress in their financial well being. Others spend a fortune chasing mismatched careers only to realize years later that it was the wrong path they took. This new book puts these biases into an index that people can easily track so at to put countermeasures for a path that improves their odds, saving them money, time and energy,” he said.

However, Nuthu was quick to add that the biases are not static or permanent, and may change due to change of circumstances, whether increase in age, relocation to a different area or others.

“If you calculate your bias index and it adds up to 70 out of 400, it does not mean it will always remain there since backdrop circumstances many change in life. When you get older, you may lose your youth and attractiveness that made a certain employer hire you. Your score on the index also does not indicate severity of the problem, but rather the size of the mountain you are facing.”

“The index helps you on how to clearly see the writing on the wall so that you can figure out how to pivot against the effects well ahead of time,” added the author who plans to visit various communities in the future as a motivational speaker to help folks achieve more in their lives.

Nuthu said that although there are many well known financial advisors who work towards educating folks on smart investing and decision making for possible financial success, very few, if any, are known to have explored the effect of biases on financial success.

A researcher at Nuthology LLC, a consulting company based in Kansas City, USA, Nuthu has many years of experience in the fields of education, retail, accounting and marketing which he has used to develop the Bias Index that dissects the elusive multiple bias phenomenons.

The Index can be utilized for career planning, risk management and decision making in a business environment among a dozen other uses.

"This book is dedicated to the "bias conglomerate" – the individual facing unique obstacles created when one form of social exclusion combines with others," Nuthu told Ajabu Africa.

Asked what inspired this research, Nuthu said that the existence of multiple bias statuses on one individual is sometimes too complex for the stakeholders to understand, let alone design any meaningful policy to address it, so he decided to delve into the matter as a pioneer in the unique field in financial services.

“It is safe to conclude that this convergence of social exclusion factors is the biggest obstacle facing the fight against inequality worldwide. It makes it very difficult for most societal programs that are designed to address access to resources, opportunities, and rights to work effectively,” he added.

The new bookis available on Amazon.com in both paperback and kindle edition.

The book will also be available at most book outlets. For further information about the NUTHOLOGYPSER400 BIAS INDEX and how it works, visit: http://www.nuthology.com/.

Source:

Ajabu Africa News